International trade fairs act as hubs of the music industry, connecting talent agencies and event producers with worldwide artists. Although the Israeli music scene is fascinating, rich and interesting, an official representation at exposure fairs has not been carried out by any institution or organization.
Musicians from Israel deserve representation and exposure. They have so much beauty to bring out there.
Our goal is to expose the Israeli culture to as many people as possible, create demand for Israeli culture, and position Israel as an international cultural hub.
Why to do that?
Having presentation at international trade fairs is crucially important. Trade fairs and expo events are attended by festival directors, program managers, booking agents, artistic directors, media professionals, bloggers, music journalists, representatives of municipalities and governmental cultural export organizations, musicians and music lovers from all over the world.
At expo events connections are built, concerts and tours and booked and a network for international
activities is created. Most countries in the world proudly set up a pavilion for their musicians.
Israeli pavilion at WOMEX 2017
Since 2015 an Israeli pavilion was part of the international exposure scene. Israeli music was presented at Womex, Jazzahead, Arts Midwest, Babel Med, Fira Mediterranean, Mundial Montreal in Spain, Finland, Hungary, Poland, Portugal, USA, France, Canada
Israeli pavilion at Jazzahead 2017
Previous success
We have successfully representing Israel in music trade shows since 2015, developed relationships with the music industry and promoted Israeli musicians. In exposing music from Israel, we target the world’s most important trade fairs, creating an impressive Israeli pavilion that expose Israeli musicians to the international music scene.
Benefits of trade fair presentation
